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Rebecca, Markarian, APR

Owner, Lead Strategist

With more than 12 years of public relations and communications experience, Rebecca took her career online to focus on engagement marketing. Rebecca’s passion is working with companies interested in genuinely deepening relationships with audiences and she has developed and executed successful engagement marketing programs for St. John Knits, DTS Digital Entertainment, James Hardie Building Products and more. Rebecca’s background also includes extensive work on luxury brands such as Jaguar, Land Rover, and the Resort at Squaw Creek in Lake Tahoe.

 

Jaime Kaufman

Social Media Strategist

With vast experience in marketing for publications like Seventeen Magazine and Los Angeles Confidential Magazine, Jaime took her career online to aid company’s in their strategic emerging media initiatives and campaigns. Enhanced by her double Bachelors Degree in Communication and Political Science from the University of Southern California, Jaime has over 4 years experience in helping to develop sponsorship, marketing and branding strategies for an array of clients like that of FIJI Water, Arbonne International, Prostate Cancer Foundation, Hollywood & Highland, etc. She is completely dedicated to providing clients with a commitment to their brand through her hybrid knowledge of Online Marketing (Web Design, Search Engine Optimization), Social Media Marketing (Blogger Outreach, Listening Campaigns, Social Analytics, Social Media Event Management, etc.), Public Relations, and Red Carpet/Event Coordination.

 

Elena Harshaw

Social Media Strategist

Over the last five years, Elena has built an extremely broad background in experiential marketing, advertising, event planning, promotions and media relations in both the public and private sectors. Her ability to creatively connect clients with their target demographics in order to achieve results has led to numerous awards from the Public Relations Society of America local and national chapters.  With a strong interest in online and social marketing, Elena found her while developing campaigns that successfully educated water users about the importance of conservation. A Southern California Native, Elena graduated from California State University, Fullerton in 2007 with her Bachelor’s degree in Communication with an emphasis in Entertainment Studies. Her background in public relations and marketing promotions began with her early involvement in the theatre, film and live entertainment.

 

Andrew Hochradel

Designer/Developer

A recent graduate from California Baptist University, Andrew is an avid Graphic Designer with roots in PR and Social Media. Andrew has a passion for outreach, interaction, bacon, narwhals, and the internet. He served for 3 years on staff with his college journalism publications as a design editor where he accrued multiple award for his layouts, including national recognition from Associated Collegiate Press. Andrew’s background includes work for California Baptist University, Sandals Church, and The ARC of Riverside.

 

Katherine Seipp

Jr. Social Media Specialist

Katherine is a recent graduate from California Baptist University where she obtained her degree in Journalism and Public Relations. The “Pursuit Magazine” publication of California Baptist University was founded and launched in 2010 under her leadership as founding Editor in Chief. She managed a staff of writers, designers and photographers for three years and has worked within award winning newspaper and magazine publications. Katherine has a passion for the public relations and social media industry and her work ethic is dedicated, driven and determined to bringing out the best in every aspect and to portray the publication or company in the utmost terms.

 

Rachel Weinstein

Jr. Social Media Specialist

Rachel Weinstein is a recent graduate from California Baptist University where she studied Visual Arts and Graphic Design and Digital Media. At CBU she served on the award winning newspaper staff as Managing Editor and Design Editor. Rachel is passionate about pop culture and the arts and she loves spending time online reading blogs and staying up to date on current trends.