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Encourage Word of Mouth

If people have a positive and memorable experience with your brand, they are much more likely to talk about it, but you have to:

Give them the tools to easily share info

  • Facebook and Twitter Connect (as well as potential video sharing)
  • Surveys with the opportunity to share comments on FB or Twitter

Create the stories and experience they want to share

  • Give them info that is entertaining, informative, helpful, but overall provides value – value they can share with others

Make them a part of the brand

  • Let them in on your secrets. Let them share in product decisions. Ask them their opinion…and LISTEN. In essence, help them become a brand ambassador!