Encourage Word of Mouth
If people have a positive and memorable experience with your brand, they are much more likely to talk about it, but you have to:
Give them the tools to easily share info
- Facebook and Twitter Connect (as well as potential video sharing)
- Surveys with the opportunity to share comments on FB or Twitter
Create the stories and experience they want to share
- Give them info that is entertaining, informative, helpful, but overall provides value – value they can share with others
Make them a part of the brand
- Let them in on your secrets. Let them share in product decisions. Ask them their opinion…and LISTEN. In essence, help them become a brand ambassador!