Develop the Audience
There are several ways to cultivate an audience, but, like dating, it takes a bit of finesse to get the good ones. We focus on:
Leveraging Current Efforts
- Sending invitations to your email lists
- Including links to social sites on all touch-points – websites, retail POP, marketing materials and advertisements
- Integrating events and promotions into social media and giving those members exclusive opportunities
- Partnering with brands and causes active in the social media space
Creating New Opportunities
- Social media advertising
- Strategic use of fan and follower generation tools
- Create content plans in markets adjacent to yours
- Monitoring for mentions and engaging through social media