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Develop the Audience

There are several ways to cultivate an audience, but, like dating, it takes a bit of finesse to get the good ones. We focus on:

Leveraging Current Efforts

  • Sending invitations to your email lists
  • Including links to social sites on all touch-points – websites, retail POP, marketing materials and advertisements
  • Integrating events and promotions into social media and giving those members exclusive opportunities
  • Partnering with brands and causes active in the social media space

Creating New Opportunities

  • Social media advertising
  • Strategic use of fan and follower generation tools
  • Create content plans in markets adjacent to yours
  • Monitoring for mentions and engaging through social media