Freaking out over the new Facebook Pages Upgrade? Relax. We’re here for you!
According to us here at the Social Method, the new layout means great things for businesses and their fans. Now your page can establish itself and connect with fans and other companies as a brand This enables companies to engage in more conversations and add value across the platform and not just on their page alone. Admins will finally enjoy the convenience of getting notifications when fans comment on their Page and when new fans join the page.
Don’t just take our word for it though, other smart social minds, like Jenna Lebel from Likeable, are weighing in with similar opinions
“The layout is a more efficient and cleaner approach to your Page. It allows for greater expression of your brand by way of the photo stream and customizable information sharing at the top. For fans, it’s similar to their own Profiles making navigation very seamless. It also quickly gives them access to the most useful information (top and side-bar navigation). The mutual interests and shared friends really gives users a strong connection with your Page and makes it much more relevant to them”
In addition to the new layout being more efficient for your fans, it also enables you as admins to now engage on the pages you manage as either yourselves or the brand, enabling community managers to finally have a face to the public when they want and need to.
Ok, so what does this mean?
While using Facebook as your company page you can post on other pages and develop relationships with other brands. This will help to build a virtual community amongst like-minded brands and companies. Say a partner company just won a Grammy, now you can congratulate them:
These new engagement opportunities break down barriers, making your brand seem more approachable and encouraging fans to regard your page as another Facebook friend that they know personally. Wildfire breaks it down this way in their article “Facebook Rolls Out New Brand Page Design”
“A completely new feature, Facebook has added the ability to interact with items around the social network as the brand page. In this way, you can “Like” other brand pages, interact on their Walls, and have those interactions be from your brand page, instead of your personal profile. We think this will be a great way to increase your brand awareness, by tactfully interacting with other pages and people who are influencers.”
To use Facbook as your page, just click on account in the top right of your page, and select “Use Facebook as Page”. From the pop-up, select the page you want to use Facebook as.
You will now see notifications identical to those on personal profiles allowing for a quick response to any fan’s interaction with your page.
You can also click the Facebook icon on the top left to see a newsfeed of the pages that your page has liked (convenient for knowing what your partners are up to and finding opportunities to comment on their pages).
When you “like” other pages, you can also display your top likes on the left side of your profile, under the navigation links. To select which you want to feature, go to your admin section (Edit Page feature) and then select “Featured” and adjust your settings.
We could sit here for hours discussing and walking through the great new features of the Facebook Page, but let’s face it, we’d rather be on Facebook checking things out!
To take a look at all the changes, be sure to check out Everything You Need To Know About Facebook’s Epic Upgrade.
Reading not your thing? We’ve got you covered! For a step by step video walkthrough check out this video from Jason Falls over at exploringsocialmedia.com
Also, if you want a handy-dandy guide to keep at your desk or share with your clients, admins or anyone who might need it, here’s a great guide Facebook created you can print out and use in hard copy form.