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Category: theTraining

The BIG Announcement: Introducing the Social Media Training Center

Apr/Thu | Category: theResources, theTraining | 

Yes, we’ve been quiet for awhile, but it was for a good reason.  We were busy building a Social Media Training Center in Orange County!  Check it out, here’s the official release going out today:



Southern California’s First Social Media Training Center Opens Doors in Orange County

Specialized workshops cater to marketers looking to expand their current careers as well as those looking to start a new career in social media marketing.

Costa Mesa, Calif. – April 30, 2010 – Introducing a new resource in Orange County dedicated to helping companies that want to effectively engage with customers and drive business using social media – the Social Media Training Center.  Social media has revolutionized the way we communicate as well as the way businesses engage with customers and build their reputations.  These tools have businesses scrambling to create Facebook Fan pages and tweet their latest deals – often without understanding how these tools fit into the overall marketing mix and how they can best be used.

Created as a joint effort between ASG Renaissance ( and the Social Method (, the Social Media Training Center offers a unique place to dive into the world of social media marketing.  While the Social Method brings an experienced team of social media marketers to the endeavor, ASG Renaissance adds specialists in training, recruiting and job placement as well as marketing communications.  The combination allows the course content to focus on not only training marketers looking to expand their current careers, but also to offer courses geared at re-training unemployed persons looking to start a new career.

Founder Rebecca Markarian shared, “While there may be thousands of online webinars on social media marketing, the content is often vague and you’re one student among one thousand.  We wanted to offer more impactful workshops taught in person and with small class sizes.  Our goal is to deliver high-quality instruction so that our attendees leave ready to start or progress their programs.”

The Social Media Training Center shares office space with both founding companies adjacent to John Wayne Airport.  The Training Center offers regular courses which can be found at and are taught in the Social Media Lab which is equipped with workstations for each student.

“With our expertise in training, we’ve designed a system where attendees work right alongside the instructor – building their networks and setting up their tools during the sessions.  This allows our team to answer questions and offer hands on assistance – saving valuable time and ensuring programs are implemented in the best possible way,” added Beth Ardisana, ASG Renaissance’s CEO.

    Prices range from $25 – $500 per course.  Sessions are limited to 10-20 attendees depending on the material.  The Training Center also offers on-site training sessions for larger companies and agencies.  For more detailed information, visit




    UPDATED: FREE Webinar: Social Media Case Studies From CES 2010

    Jan/Mon | Category: theTraining | 

    UPDATE: Exciting news!  We’ve just gotten off the phone with the social media team at Sony Electronics and manager Sukhjit Ghag and her team members are joining us for the discussion along with Heather Rouillard from Ergotron – another one of the smart social brands that wowed us at CES!  Be sure not to miss out.  Click the image below to sign up for the class.  Password is “CES2010″.


    As social media becomes a part of the marketing mix for more and more companies, we saw exciting executions at shows like the Consumer Electronics Show which just concluded in Las Vegas.  Join us on this Wednesday to discuss some of the creative ways social media was used and what you can learn from some smart social brands.

    What:  FREE Webinar:  Social Media Case Studies from CES 2010

    When:  Wednesday, January 13, 2010 at 1 p.m. PST

    To Register:  Click here.  (Yes, it’s FREE!)