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Social Media for Small Business Series: Do’s and Don’ts of Social Media

Feb/Mon | Category: Uncategorized | 

Now that you’ve gotten to know your target, have chosen a social media network for your business and have made a plan, it’s time to implement it! While executing your plan and connecting with your target, it is important to keep in mind the definite Do’s and Don’t’s in the world of social media for your business. 

Do:

Realize what you’re getting into. Many companies do not realize just how time-consuming social media can be; and even though it’s worth every minute, it can take away from other responsibilities you must tend to. It is important that you keep in mind when you need to delegate the work to another employee, an intern or even an agency (Hey, wait, that’s what we do!).

Get personal. Let’s be honest, readers only want to read things that are relevant to them personally. Make your posts interactive and real. Adding a witty remark or a fun link to show your point keeps your readers interested in what you have to say.

Network. Get to know other companies and franchises in your area. By connecting with these franchises you get to know your target and can even pull in more readers and future customers.

Listen to your followers…and then respond! If you are doing social media right, you are going to have interaction from your followers. This is a great thing! However, many companies forget that social media isn’t just about putting information out there; that’s what a website is for. Social media should be utilized in such a way so that you are interacting with your customers. Reply to their posts, say thank you to their comments and most importantly answer their questions! This will keep your existing followers happy and increase your number of new followers.

 

Don’t:

Showcase yourself. While I’m sure that picture of you vacationing in Hawaii is one of your best, and no doubt your favorite photo of yourself, does not mean you should post it as your profile picture for your company. You may be laughing, but we have seen this many times. You’re obviously an established business and people know you by your brand, so naturally you should be using your logo as your photo so users know exactly who they’re connecting with. Save the other photos for you personal account.

Waste your time. Many companies find a social media site they love to play with, but it’s really not benefiting them with their target. Make sure the social media forum you are using is utilizing the connection with your audience and not just occupying your time. This comes from getting to know your target, see our previous post for a recap on this.

Check out. The biggest mistake a company can make is creating accounts with social media and then letting them go cold. You’ve set up a connection with your target, now keep it! They want to hear FROM you not ABOUT you. Your postings should be consistent and of substance. In Lindsay Wilson’s post “5 Ways to Connect With Your Target Market on Social Media” you can find great ideas on establishing and keeping that connection.

Become a salesman. Forgetting that social media is about engaging in the conversation and not just about selling is a downfall for any company entering the world of social media. Your target wants to connect with you, not hear a pitch. Make sure you are connecting with them on a personal level. That’s what social media is all about; connection!

There you have it! Get those connections started and check back next week as we continue to sort through social media for your small business.

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