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Social Media For Small Business Series: Getting Started with Social Media

Jan/Mon | Category: Uncategorized | 

So you’ve decided to launch the social media side of your business. Congratulations! This is by far going to be one of the biggest “leg-up’s” in the marketing field for you. However, with this decision comes many questions, but don’t worry; we’re here to help you out with three of the big ones.

First, you need to ask yourself which social media site is going to work the best for your company. Are you generating enough information and buzz to start and keep up with a Twitter account? You need to get to know your company and your target in order to find a social networking site that will work for you. Perhaps a weekly video on a Youtube channel would fit the personality of your company and allow you to be more interactive. Many companies fail to include Youtube in their social media strategy. Amy-Mae Elliot provides some great tips on utilizing Youtube for your business in her article “Top 10 Youtube Tips for Small Businesses”.  If you’re not sure where you should get started at all, find a reputable consultant or company (like us ;) ) to help you out.  Many can come in and just help you create a solid strategy and leave you to the implementation of it – saving you precious time and money in trying to figure it out by trial and error.

Second, make sure you research your target audience and figure out where they’re spending their time. Many companies will launch a Facebook page for a target who simply is not spending their time on Facebook. A more appropriate angle may be establishing your company’s presence on LinkedIn or setting up a blog. Get to know your target to avoid this problem. The easiest way to do it?  Think like your customer!  Put yourself in their shoes and think about where they are likely to get information from and which networks they likely use on a daily basis.

And third, create a plan!  As a wise man (or woman) once said, “Failing to Plan is Planning to Fail.”  So, start things right by having a plan.  Think about what your long term business goals and short-term objectives are and write them down.  Now, think about how you’re going to use social media to help you get there.  Want to build awareness for your new sandwich shop?  Have a downloadable coupon for people to come in for a free sandwich on their first visit, and when they redeem the coupon, ask if they liked it.  If they did, ask them to kindly give you a review on your Facebook Page or on Yelp.  Have a computer set up where they can easily do it (or better yet, use an iPad!).  To help you write the plan, we’ve created a basic template you can download here.

That should give you a few days worth of work.  If you have questions – ask in the comments and we’ll give you as much help as we can.  Come back next week when we’ll cover the Do’s and Don’t’s of social media.


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