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My Mother is on Facebook

Dec/Thu | Category: Uncategorized | 

Taking advantage of the site’s diversity.

It is no secret that the Facebook population is growing by number and diversity every day. It may have started as a social networking site for college students but, as we all know, it evolved into something much more diverse not long after its launch. As a recent college student, I remember joining Facebook under the impression that it was a way for me to stay connected to my friends on campus as well as my friends that attended different colleges across the country. It seemed like mere months later when I found teeny boppers invading the site, then came generation x, and now, you guessed it, my mother is on Facebook. While my mom is hip (and may quite possibly be the number one reason Farmville is staying in business), her demographic is far from the one Facebook was targeting during its initial launch.

With well over 500 million users varying in age, ethnicity, socio economic backgrounds, education, et cetera, almost every type of consumer you are trying to reach can be found on the FB, as I so affectionately call it. Let’s cut down to the chase; now more than ever it is important to ensure that you are utilizing Facebook to its upmost potential. With 2011 just around the corner, I am sure we are going to see a surge of businesses allotting more funding and resources to Facebook and other social media efforts than in 2010. Why? Because people are increasingly realizing Facebook’s reach and the prospective productivity it can bring them.

Are you getting a piece of that pie?

Still doubt that Facebook can reach the right audience for you? Consider these Facebook statistics (as of 1/1/10):

Breakdown of the US users by age

  • 11% are 13-17
  • 29% of users are ages 18-25
  • 23% are 26-34
  • 18% are 35-44
  • 12% are 45-54
  • 7% are 55-65 (word on the street is the 65+ category has significantly increased over the past year)

Now I KNOW your customer base falls into one of those categories. And here is what those hundreds of millions of people are up to.

  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
  • Average user spends more than 55 minutes per day on Facebook
  • Average user clicks the Like button on 9 pieces of content each month
  • Average user writes 25 comments on Facebook content each month
  • Average user becomes a fan of 2 Pages each month
  • Average user is invited to 3 events per month
  • Average user is a member of 12 groups

Through Facebook, you have the opportunity to market your brand, product, service, etc. to the masses. And with powerful statistics like the ones stated above, how can you afford not to get in on the action?


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