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Rules for Surviving Zombieland Apply to Social Marketing

Nov/Wed | Category: theTricks | 

Recently I had the distinct pleasure of going to see Zombieland.  Well, that might be an exaggeration.  My preferences are always romantic comedy or a good horror flick (which I’m rapidly becoming convinced they don’t make anymore).  However, like any good wife, I throw my husband a bone every now and again so I granted him the movie night choice.

Honestly, it was a thoroughly enjoyable movie, but I couldn’t help but draw parallels to working in social, or engagement, marketing and being an ass-kicker with a smart set of rules like Michael Cera.  In fact, I thought his rules for surviving Zombieland could easily be applied to engagement marketing.  Think I’m crazy?  Let me break it down for you:


Rule One:  Cardio. Just like the need to outrun the undead, effective engagement marketing plans need to stay lean and fit.  It’s not a once a week deal, it’s every day, consistent practice that allows you to win.


Rule Two:  Beware of Bathrooms. Okay, well maybe not quite so applicable, but probably worthwhile to note not to select your engagement marketing partner from a number on the bathroom wall.


Rule Three:  Seatbelts. Safety first is always the best policy.  Be sure your engagement marketing plan includes consideration for handling tense or potentially harmful situations effectively.


Rule Four:  DoubleTap. Hit ‘em twice – drive your message but also be sure to deliver value and give them that extra shot of information.


Rule Five:  No attachments. Don’t get roped into long-term contracts for engagement marketing support until you’re absolutely sure this is not something you can manage internally.  It’s always best to have someone on the inside manage the job.


Rule Six:  Travel in a Group. The whole point of engagement marketing is ENGAGING!  So be sure you’re traveling with partners, customers, employees and any other people critical to have on board.


Rule Seven:  Keep Dumb Dumbs Close at Hand. In this case, so you can educate them – on your brand, on your products and on topics that add value to their conversations.  There is a lot of misinformation out there, so keep an eye on it and correct it quickly and politely.


Rule Eight:  Get a Kick Ass Partner. There are a million “social media experts” appearing on the scene, but there are a handful of really kick ass people that can help you out.  Find them.  When you meet with them they should talk about engagement with your audiences and creating a strategy.  They should not just show you a series of Facebook pages they’ve created.


Rule Nine: Guns are for hunting, not Zombie Killing. Keep tools in your arsenal that are always ready and easy for your team to use, repeatedly without much effort.  Using tools that require “reloading” or are time consuming don’t fit well into the lives of those social types that need to be continually moving.


Rule Ten:  Be Quiet. Too many people jump into shouting out their messages into the wide digital west too quickly – not knowing what angry monster could be stirred.  Don’t be those people.  Listen first.  Know who is in the room before you start the conversation so you know you’re saying the right thing.


See?! Surviving Zombieland is not so different than surviving in the engagement marketing world.   A parting word to the wise:  beware of blood thirsty so-called “social media experts” trying to infect you.  They’re out there…



Category: theTricks

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