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RANT: Turn off Your Twitter Auto Direct Message.

Nov/Wed | Category: theRants&Raves | 

We get it.  Generally it starts with a good intention like “I want to acknowledge all of the fine people that follow me on Twitter” but then a bad execution is born – the Auto Direct Message (DM).  Sure you appreciate your new followers, but since when is a canned response to anything professional or appreciative?  STOP IT!


Want to appreciate a new follower?  Go to their page, see what they’re about.  If you’re interested in them, follow them back and send them a PERSONAL note relevant to them. 

What?  That would actually take time and effort?  

HELLO!  You’re in SOCIAL media.  Being SOCIAL is the point.  

If someone approached you at a party, you wouldn’t say, “hello, nice to meet you.  I am Sam.  I work at Widgets Inc., here’s a card with a link to my video to learn more about me” to everyone you meet would you?  Then don’t do it online.

So how do you do it right?  Revisit the intent.  We recently had a new follower who’s profile said they love Philly sports teams so we asked if they were excited about the Phillies in the World Series (this was prior to them taking a Yankees beating).  It showed we took notice of them and started a conversation between us.  Objective achieved.  It took less than two minutes.

One word of caution here – don’t be fake.  If you’re really not all that interested in that person then no need to send them a note with feigned interest.  Simply wait until they post something interesting to you and respond to it.  Again, appreciation shown, objective achieved. 

Lesson:  just because the online tool is available, it doesn’t mean it’s a good idea.  Think it through first.  If you MUST have an auto DM, don’t expect it to endear you to your new followers.  Our typical reaction is an eye roll and a quick delete. 

Got it?


Category: theRants&Raves

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  1. HowToTurnItOff says:

    How do I turn off Twitter Auto-DM?!

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